Branding and Identity for Velvet Earth Herbs

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I just finished some awesome logo and labelling work for Alyssa Schimmel of Velvet Earth Herbs! I had so much fun with this project!

Alyssa is a talented herbalist who is starting her own line of tea blends, tinctures, salves and tonics. Be sure to look out for her and her classes atHydroPose Studio and the Random Tea Room in Philadelphia.

Art Nouveau and old apothecary labels played a large part in the inspiration of this design. I illustrated Alyssa’s favorite herbs for the main logo – Dandelion, Yarrow, Mugwort, Elder and Corn Poppies – working the foliage into a circular shape that starts small and builds up to form a powerful wave. The stages of the moon, significant to Alyssa’s herbal methods and teachings, radiate outward from the the logo along the band that will be used to hold the tea tins shut. I can’t wait to see this on the final product!

Blanket Fort Printmaking Show

Last winter, I collaborated with members from my print studio at BYO Print to put together an installation at The Art Dept. in Philadelphia. We wanted to make a work of art that would invite our visitors to explore, let go for a while and have fun. What better way to do so than build a “grown up” version of a blanket fort!

We created the skeleton/supporting frame of our fort entirely out of used printmaking materials such as rollers, tools, drying racks, and found furniture items. Each member contributed old, unused, or misprinted work, which was then collaged and silkscreened onto the frame and pieces of fabric for the roof.

Our fort included a comfortable reading area with artist zines and comics, fluffy pillows covered in prints, and a secret spy area equipped with crayons and a coloring book made by the members of BYO Print. The cozy ambience inside was topped off with the melodic bio-rhythms of a large fern, made audible by Sam Cusumano at – check it out!

In the gallery space outside the fort was a showing of recent prints from the BYO collective.  It was a lot of work, but was a very rewarding collaborative experience with a great turnout!