Branding and Identity for Velvet Earth Herbs

Velvet-Earth-Herbs_Brownpaper-LG VEH_Circle_Brownpaper_WebOnly-LG

I just finished some awesome logo and labelling work for Alyssa Schimmel of Velvet Earth Herbs! I had so much fun with this project!

Alyssa is a talented herbalist who is starting her own line of tea blends, tinctures, salves and tonics. Be sure to look out for her and her classes atHydroPose Studio and the Random Tea Room in Philadelphia.

Art Nouveau and old apothecary labels played a large part in the inspiration of this design. I illustrated Alyssa’s favorite herbs for the main logo – Dandelion, Yarrow, Mugwort, Elder and Corn Poppies – working the foliage into a circular shape that starts small and builds up to form a powerful wave. The stages of the moon, significant to Alyssa’s herbal methods and teachings, radiate outward from the the logo along the band that will be used to hold the tea tins shut. I can’t wait to see this on the final product!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s