Branding and Identity for Velvet Earth Herbs

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I just finished some awesome logo and labelling work for Alyssa Schimmel of Velvet Earth Herbs! I had so much fun with this project!

Alyssa is a talented herbalist who is starting her own line of tea blends, tinctures, salves and tonics. Be sure to look out for her and her classes atHydroPose Studio and the Random Tea Room in Philadelphia.

Art Nouveau and old apothecary labels played a large part in the inspiration of this design. I illustrated Alyssa’s favorite herbs for the main logo – Dandelion, Yarrow, Mugwort, Elder and Corn Poppies – working the foliage into a circular shape that starts small and builds up to form a powerful wave. The stages of the moon, significant to Alyssa’s herbal methods and teachings, radiate outward from the the logo along the band that will be used to hold the tea tins shut. I can’t wait to see this on the final product!